Why Most Associate Marketing Ventures Don’t Work And How You Can Avoid The Same Mistakes: Part 2
Ok, going on from my previous article, you have created your affiliate marketing site, enrolled in for lots of associate schemes, picked the banners of sellers whose products fall into your niche area and placed them on your pages. You have selected the keywords for your site, put them into the header that depicts your site, what it does and what it offers. Those are the first 3 elements of search engine optimisation completed and you are ready for the main one, the off site promotion.
To that end, as we left it last time, you've endured the boring job of getting your shop entered on hundreds of internet business directories. At least you only need to do it once. But they will only be of importance to the search engines for a relatively short period, though they will continue to use them but what Google, Yahoo and the gang really want is to discover up to date links in different spots and that requires keeping links fresh. To this end you can utilise social networks for search engine optimisation use. First, set up an id with Twitter using your site name as full name and Twitter name, or something approximate if they have been bagged. For instance, my affiliate marketing site is internetfishingshop.com so I have a twitter name of '@internetfishing' and full name 'Internetfishing Shop'. Search for shops (I just searched on 'fishing' which unearthed plenty) that come into your niche area and follow them, and some will follow you in return. And then, at least once a day, tweet a message which includes a link to your website. Something along the lines of "Get the greatest XXX products in the world at http:// your site address here" (you must include the http://) and that will include a link which the robots will read and make a note that it's new and when they follow it to find your website which will acknowledge that it is still current.
Also, create a Facebook page for your site, and use the Twitter app to link it so that it also repeats the Twitter messages and links as well.
Now, as your site is in the business of affiliate marketing, you want some interested people to go to it, so join some forums that match with your niche area. Join in some of the chat so that your name gets known. And then, after a while mention a note that you found something really fantastic after going to your page and leave a link. Also, have a look at Usenet, though these are falling from favour but still, construct a message with your link in and post it in lots of newsgroups. Somebody may spot it, follow it, like it, bookmark it and be a constant visitor. All of this is good, effective search engine optimisation and will target search engine robots and potential buyers equally. But it won't get you far up the search engine rankings.
The next part of SEO that is going to make the most significant effect in pushing your affiliate marketing shop up the search engine results table is, of course the most difficult and most labour intensive part of SEO. It is also the most controversial which is why it is going to take the whole of the third item of this little series of pieces all by itself, but it is the most effective and, if you want your site visited by loads of people, it's the one you need to find out how to do right.
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